As an Art Director at Hamilton Communications in Chicago, I spearheaded the branding and design of the Spirit of the Community outreach campaign designed for Baxter healthcare.
Responsible for the branding, art direction and design of both print and digital assets for the program geared towards people with blood disorders to have a community of healthcare professionals and other patients to connect and share with. These type of community groups are a huge help for people suffering with bleeding disorders in that they can share tips and best practices to lower their incident rate.
The mini campaign was a success as it increased user engagement with the Baxter brand and products.
Circa, 2009
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